A02 Short Post 2

The second of my A02 Sort Posts will be on the designer Raymond Loewy. Although an industrial/product designer for much of his career, Loewy is also renowned for the creation of some prominent well known logos. The following is a collection of 10 of the more interesting and prestigious of his accomplishments:


1. Loewy consulted for more than 200 companies, creating product designs for everything from cigarette packs to refrigerators.

2. After designing the Shell Logo in 1962 it becomes such a recognizable icon that Shell drops its name from their advertisements.

3. In 1954 he designed the Greyhound bus.

4. In 1939 he redesigned the Lucky Strike cigarette packing

5. He began his career as a fashion illustrator, creating images for magazines such as Vogue and Harper's Bazaar.

6. A 1972 Poll of stylists for the Big Three automakers voted his 1953 Studebaker Starliner Coupe and "industry best"

7. In 1975 the Smithsonian Institution opened The Designs of Raymond Loewy, a four month exhibit dedicated to "the man who changed the face of industrial design."

8. Raymond began his career in industrial design in 1929 when Sigmund Gestetner commissioned him to improve the appearance of a mimeograph  machine.

9. By 1951, his industrial design firm was so prolific that he was able to claim, "the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which R.L.A [Raymond Loewy Associates] was a party during the design or planning stage."

10. Loewy also created logos for BP and Exxon

Sources:

http://www.logosdesigners.com/#raymond-loewy

http://www.raymondloewy.com/